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The Factors That Influence the Intention to Use Ryptocurrency Among Youth in India
J. Vishnu, Student, Firebird Institute of Research in Management, Chettipalayam, Coimbatore – 641201.: S. Krishna, Assistant Professor, Firebird Institute of Research in Management, Chettipalayam, Coimbatore – 641201.
Pages: 1-10 | First Published: 05 Jun 2022
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Abstract

This research study examines the factors influencing the intention to use cryptocurrency among Gen-Z in India. The study focuses on the relationship between the dependent variable, behavioural intention to use Cryptocurrency, and several independent variables, namely perceived usefulness, perceived ease of use, trust and safety, social influence. The study adopts a convenience sampling method, collecting responses from 205 participants. A Likert scale questionnaire is used to gather data, and the research framework is based on the Technology Acceptance Model (TAM). The collected data undergoes correlation analysis, Cronbach alpha test, and multiple linear regression model analysis. The study aims to provide valuable insights into the determinants of youth's intention to use Cryptocurrency, contributing to the existing literature on technology adoption. This research has practical implications for the development and promotion of digital payment platforms in India, particularly targeting the youth demographic.

 

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