Abstract
This research article has analyzed the preference of consumers toward organized retail outlets. The tastes and preferences of consumers are changing day by day. They prefer to have a comfortable shopping experience, a wide variety of products and services, parking facilities, payment options, after-sale service, etc. In this study, the researcher tries to understand the factors that are attracting consumers to organized retail outlets. From the study, it could be understood that organized retailers are an inevitable element in the retail market of Kerala. It is they who meet the needs of the consumers without delay. The traditional retailers of Kerala cannot meet the consumer's needs in full due to a lack of facilities and offers.
References
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