Mayas Publications logo
Buy Books Buy journals

Financial Literacy and Investment Decision in Cryptocurrency - The Moderating Role of Experience

Back To Issues

Issue Abstract

Abstract 

This Cryptocurrency has quickly evolved as a revolutionary asset class, drawing both new and experienced investors because to its potential for large returns and inherent volatility. This study investigates the complex link between financial literacy and cryptocurrency investing decisions, with a special emphasis on the moderating influence of investment experience among Indian investors. Despite the rising interest in digital currencies such as Bitcoin and Ethereum, there is still a substantial gap in understanding the elements that influence investing behaviors in this sector, particularly in terms of financial literacy and experience. Using a mixed-methods approach, this study examines how 300 Indian investors' financial literacy effects their bitcoin investing decisions. The study also looks at the influence of investment experience on this link, with demographic characteristics like age, education, and income acting as possible moderators.

Author Information
Panneer Mareeswaran, Student, Firebird Institute of Research in Management, Chettipalayam, Coimbatore – 641201. Dr.P. Srinivas Rao, Professor & Director, Firebird Institute of Research in Management, Chettipalayam, Coimbatore – 641201.
Issue No
11
Volume No
3
Issue Publish Date
05 Nov 2024
Issue Pages
1-10

Issue References

References

  1. Nalkande, S. (2022, August 31). Social media’s impact on consumer behavior. Times of India Blog. Retrieved October 13, 2022 

  2. Nayar, V. (2022, August 3). What is the scope of social media marketing in India in 2022? Aviv Digital. Retrieved October 13, 2022 Mayas Publication 9 Emperor Journal of Finance 

  3. Permatasari, A., & Kuswadi, E. A. (2017). The Impact of Social Media on Consumers’ Purchase Intention: A Study of Ecommerce Sites in Jakarta, Indonesia . SSRN Electronic Journal. 

  4. Permatasari, A., & Kuswadi, E. A. (2020). The Impact of Social Media on Consumers’ Purchase Intention: A Study of Ecommerce Sites in Jakarta, Indonesia 

  5. Ringim, K. J., & Reni, A. (2019). Mediating effect of social media on the consumer buying behaviour of Cosmetic Products. Proceedings of the 3rd International Conference on Accounting, Management and Economics 2018 (ICAME 2018). 

  6. Wibowo, A., Chen, S.-C., Wiangin, U., Ma, Y., & Ruangkanjanases, A. (2020). Customer behavior as an outcome of social media marketing: The role of social media marketing activity and customer experience. Sustainability, 13(1), 189.

Back To Issues