Abstract
This research project explores the consumer perception towards digital jewelry ads through digital marketing in Tamil Nadu, India. The aim of this study is to gain a comprehensive understanding of consumer attitudes and opinions regarding digital advertisements for jewelry in the era of digital marketing. To achieve this, a hypothesis was formulated, and data was collected using a questionnaire, which was then analyzed using the Statistical Package for the Social Sciences (SPSS). Chapter 1 introduces the research, outlining the scope and objectives of the study. The significance of this research lies in uncovering valuable insights into consumer perception, which can aid jewelry businesses and marketers in enhancing their digital marketing strategies. Chapter 2 presents a review of relevant literature, highlighting previous studies and theories related to consumer perception, digital marketing, and jewelry advertising. This literature review establishes a foundation for the research and offers a comprehensive understanding of the existing knowledge on the topic. Chapter 3 outlines the methodology employed in the study, including the process of hypothesis formulation, data collection methods, and details regarding the sample size and source of data. The questionnaire served as a primary tool for gathering information from consumers in Tamil Nadu, enabling researchers to capture their perceptions accurately. Chapter 4 focuses on the analysis of the collected data using SPSS. This statistical analysis allows for the identification of patterns, trends, and correlations within the data set, enabling meaningful insights into consumer perceptions towards digital jewelry ads. Chapter 5 concludes the research project by summarizing the findings derived from the SPSS analysis. It also provides recommendations based on the conclusions drawn, aiming to assist jewelry businesses and marketers in formulating effective strategies that align with consumer preferences and perceptions.
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