Abstract
Digital payment system is gaining popularity due to the ‘Digital India’ campaign launched by the Indian government. There are various forms of digital payment systems. Google Pay is one such payment system, which is a simple and secure way to transfer money instantly. Google Pay is commonly known as G Pay. The development of digital payment systems is changing the spending behavior of consumers. This study aims to measure the level of customer satisfaction with Google Pay and determine the main problems encountered by Google Pay users. The respondents are selected based on simple random sampling. The data was selected among 125 respondents and this data was analyzed using statistical techniques such as Chi square and ANOVA.
Keywords: Digital payment system, Digital India, Google Pay.
REFERENCES
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