Abstract
This study aims to evaluate customer satisfaction among Kia car owners in Trichy, Tamil Nadu. A survey of 100 Kia customers was conducted to gather data on their purchasing experience, vehicle performance, and after-sales service. The results indicate a high level of satisfaction among respondents, with 85% reporting positive experiences with their Kia vehicles. Key factors influencing satisfaction included vehicle quality, fuel efficiency, and prompt after-sales service. The study's findings provide insights for Kia's marketing strategies and customer retention initiatives in the Trichy region. Key words: Customer Satisfaction, performance, experiences
References
1. Gupta, S.P. “Statistical Method”, Surthan Chand & Son Educational Publisher, New Delhi, 2007.
2. Kothari. R, “Research methodology”, K.K. Gopal for new age International (P) Ltd., New Delhi 2004.
3. R. Aimee, A thorough literature review of customers satisfaction definition, factors affecting customer satisfaction and measuring customer satisfaction, International Journal of Advanced Research 7(9):828–843, 2019.
4. R. Naru and K. Jain, The role of customer relationship management in auto car industry in building customer relationship in after sales department, Journal of Critical Reviews, Vol. 7(11):09, 2020.
5. N. Deshpande, S. Hadke, A. Doshi, A. Patil, A Modular Approach to Customer Relationship Management (CRM) Systems, International Journal of Advanced Research in Science, Communication and Technology (IJARSCT) Vol. 2, Issue 1, September 2022.