Abstract
The rapid evolution of digital technology has transformed payment methods, with E-wallets emerging as a convenient and secure alternative to traditional payment systems. This study explores consumer preferences in adopting E-wallets for transactions, emphasizing factors such as convenience, security, ease of use and incentives. Through a survey-based approach, the research investigates the demographic profiles, behavioural patterns and key drivers influencing E wallet usage. Findings indicate that younger consumers, particularly tech-savvy individuals, are more inclines to use e wallets due to their seamless integration with smartphones and loyalty rewards. By identifying these trends and obstacles, the study concludes by recommending strategies to improve accessibility and build consumer trust in digital payment ecosystems.
Keywords: E-wallets, convenience, smartphones, digital payment, security
References
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