Abstract
This study examines the effectiveness of e-advertising in Trichy Town, focusing on its impact on consumer awareness, engagement, and purchasing behavior. With the rapid growth of digital platforms and internet usage, electronic advertising has emerged as a key strategy for businesses to reach and influence local consumers. The research employs a mixed-method approach, including surveys and interviews, to gather insights from consumers and business owners in Trichy. The findings indicate that e-advertising has significantly contributed to heightened awareness of brands and products, with social media and online advertisements playing a pivotal role. Furthermore, the study identifies the challenges faced by businesses in leveraging e-advertising effectively, including the need for personalized content and targeted campaigns. The results suggest that while e-advertising is widely accepted and influential in driving consumer behavior, businesses must optimize their strategies to improve customer engagement and achieve higher conversion rates. This research provides valuable recommendations for marketers in Trichy Town seeking to enhance the impact of e-advertising on their target audience
Keywords: E-advertising, Consumer behavior, Digital marketing, Trichy Town, Social media, Online advertising, Marketing strategy.
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