ABSTRACT
The objective of the study is to conduct a comparative analysis of customer satisfaction with food delivery services Zomato and Swiggy in Tiruchirapalli city.Using a structured questionnaire ,data was collected from 60 respondents to evaluate their preferences and experience. The analysis highlights factors such as delivery speed , customer service ,food quality ,app usability , and pricing convenient .the findings indicates the while both platform excel in certain aspects ,customer satisfaction levels differ significantly based on service features and demographic factors. furthermore ,the study underscores the potential for service expansion in areas such as partnership with hyper local restaurants , inclusion of grocery delivery and enhancing delivery network in suburban regions of thiruchirappli .the results emphasize the importance of addressing user feedback ,adapting service offering ,and exploring innovative avenues for growth .recommendations are provided for improving service delivery ,expanding service reach and refining user experience to better concern customer expectations.
Keywords - online food delivery ,customer satisfaction,comparative study.
REFERENCES
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