From Annual Appraisals to Continuous Feedback: A Paradigm Shift

ABSTRACT

Performance management is vital to align employee contributions with organizational goals. Traditional annual appraisals, though structured and linked to rewards, are backward-looking, involve delayed feedback, and are often demotivating, offering limited employee development. In contrast, continuous feedback systems provide real-time guidance, higher engagement, stronger relationships, and foster a culture of growth, supported by technology and suited for agile, modern workplaces. While continuous feedback demands greater managerial involvement and balanced delivery, it represents a cultural shift toward agility, transparency, and sustained employee development.

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