Abstract
In the current business environment, the vast influence of social media can be observed. The main objective of every firm is to be present where there customers exist. To achieve it, social media can act as a very beneficial platform. Firms often look to customers for their critical opinions, mostly regarding what they look for in products and their preferences are. Social media marketing has deviated from the traditional marketing practices. It gives a whole new dimension to marketing as it also offers ready interaction with ultimate customers. Nowadays, major social media platforms such as Facebook, Instagram, twitter, pin interest, snap chat, etc. provide various features like Facebook ads, promoted posts, sponsor stories, page post ads, etc.
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