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An Empirical Study of Cryptocurrency Awareness, Acceptance, and Adoption Among Urban Consumers

Issue Abstract

Abstract
Crypto currencies—digital or virtual currencies secured by cryptography and based on blockchain technology, such as Bitcoin and Ethereum—have significantly impacted the global economic landscape. These innovative transaction methods have rapidly gained traction within the financial sector, altering the dynamics of the global economy. However, widespread acceptance and adoption remain hesitant, primarily due to misconceptions and a lack of proper understanding regarding their usage. These knowledge gaps present an opportunity to address these challenges. The findings highlight that cryptocurrency awareness has a direct, positive, and significant impact on adoption, with this relationship mediated by factors that drive cryptocurrency acceptance, such as its ease of use and perceived usefulness. Additionally, the results emphasize the crucial role of trust in strengthening both direct and mediating relationships. These insights underscore the importance of promoting a well-informed understanding of cryptocurrencies to facilitate their wider adoption within the financial ecosystem. By addressing misconceptions and reinforcing factors like ease of use, usefulness, and trust, policymakers and financial institutions can better position themselves to integrate and encourage the mainstream use of cryptocurrencies in global financial systems.


Author Information
Dr. A. Mehathab Sheriff Assistant Professor, PG and Research Department of Commerce, Jamal Mohamed College, Tiruchirappalli.
Issue No
2
Volume No
5
Issue Publish Date
05 Feb 2025
Issue Pages
161-169

Issue References

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