Abstract
Digital marketing engages with people and promotes brands and products wherever it is available. Search engine marketing, affiliate marketing, content marketing, social media marketing, email marketing, and other areas are all included in Digital Connect. Customer behaviour is changing due to the digital revolution, moving toward traditional purchasing networks. From this point on, the review paper supports the discussion of the important part that digital marketing plays in streamlining the company's marketing and operational procedures. This article will thoroughly examine the various ways that digital marketing benefits a company's customer perception in addition to how it aids in customer retention
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