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Awareness of Green Banking Practices from the Perspective of SBI Customers

Issue Abstract

Abstract 
Today, the world is facing many challenges towards environmental sustainability during the process of achieving economic development. Protection and preservation of natural resources is very important in every respect. Nations development by without concentrating environmental sustainability is meaningless. The banking industry, biggest service sector in our country is now concentrating for the adoption of green banking practices for the well being of the society. Green banking means environmental or ethical banking practices adopted for reducing carbon footprints from the day to day activities. State of Bank of India, the largest commercial bank in India has developed many initiatives for maintaining environmental sustainability by participating in Go-Green movement. The Bank has put in place SMART i.e. Specific, Measurable, Achievable, Realistic and Time bound Green Banking Goals, some of which are obtaining star rating at all state level administrative office premises from Bureau of Energy Efficiency. These include construction of „Green‟ buildings, waste water treatment, programs to sensitize staff on energy savings. The present paper aims to review the green banking practices adopted by SBI and also highlight the awareness and adoption of these practices by its customers. The data were collected from secondary as well as primary sources to catch the descriptive.
Keywords: Green Banking, Awareness, Adoption.


Author Information
Dhanya Rani .R .L
Issue No
3
Volume No
2
Issue Publish Date
05 Mar 2020
Issue Pages
11-15

Issue References

References 
1. Greeshma Das,Vijayachandran Pillai(2018).A Study on Awareness and Adoption of Green Banking Practices from the perspective of SBI Customers .
2. Kumar S C(2017),A study on customer awareness on green banking initiatives in selected private sector bank with reference to kunnamkulam muncipality.
3. Vijay C and Nadarajan(2015),Customer Awareness towards Green banking products on selected commercial bank in cuddalore District