Abstract
India’s informal economy has traditionally relied on the invisible and undervalued contribution of women labours. After the rise of Digital India and affordable smartphones, the social media platform started bridging the gaps in mobility, literacy and access to market. This changed home-based activities into successful micro enterprises. The main objective of the study is, to identify and classify the different kinds of micro-enterprises that used by women, and to analyze the ways in which these platforms influence women’s digital identities, selfconfidence and social mobility. The study is based on secondary data, reports from Economic Survey (sX) and government portals. Findings indicate that social media platforms are influenced by their geographic location, digital knowledge, and the nature of their enterprise. In rural and semi-urban women prefer WhatsApp and Facebook for selling directly and customer interaction but in urban and advanced technology adopters prefer Instagram and YouTube for branding and earning income. Social media not only expands market access but also enables women to build their digital identities and interaction with their customers confidently. Among other benefits the level of independence and the role they currently perform in their households has been increased. In order to ensure that social media becomes a useful instrument for women in microentrepreneur’s, economic growth and empowering women. The study recommends for the focus of skill-building programs and inclusive digital norms to enhance women’s participations and performance in digital platforms.
Keyword: Women microentrepreneurs, social media, Economic growth, empowering women.
References
Malkani Sanjana and Sitlani CS Manish (2025), “Role of Social Media in Empowering Women Entrepreneurs in India: A Retrospection”. Journal of Emerging Technologies and Innovative Research (JETIR), Volume 12, Issue 1, ISSN-2349-5162.
Pattanshetty Sanjya and Murthy B.V Srinivasa, (2025), “Women Empowerment through Entrepreneurship: Challenges and Opportunities in Emerging Economies”. Journal of Engineering & Management, ISSN 2582-0079. https:www.doi.org/10.37314/JJEM.
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Economic survey, *11_ChapterVI_6ecRep_0.pdf.
MSME, Ministry of Micro, Small & Medium Enterprises
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