A Study on Digital Platforms Empowering Women Entrepreneurs

Abstract

In recent years, digital platforms have emerged as powerful tools in transforming the entrepreneurial ecosystem, particularly for women entrepreneurs. This paper examines how digital platforms such as e-commerce marketplaces, social media, digital systems, and online learning platforms empower women by reducing traditional barriers to entrepreneurship. Women entrepreneurs often face challenges such as limited access to finance, restricted market reach, lack of professional networks, and socio-cultural constraints. Digital platforms address these challenges by offering low-cost business entry, flexible working opportunities, wider market access, and enhanced visibility.