Abstract
Online shopping is a great way to shop with everything available on the websites. From clothes, gift items, food, home needs, medicines, and many more, this mode of shopping allows one to shop conveniently without the hassle of spending hours in a supermarket or shopping area. The internet with its wide array of information hooks, allows the customer to go through various reviews of the product or service before actually heading for purchase. These online shopping websites also have daily deals for customers looking for discounts and store offerings. The present study titled “A study on customer’s preference towards e-commerce over traditional stores with special reference to Alappuzha District” is conducted to analyze the customer's preference towards e-commerce services in Alappuzha District. The study also aims to identify the source from which customers get information about e-commerce sites and also to understand the problems faced by customers while entering online shopping.
Keywords: E-commerce, Online sites.
References
Books:
1. Rachel Bowlby (2001)- Carried Away: The Invention Of Modern Shopping- Columbia University Press
2. Nikhilesh Dholakia, Wolfgang Fritz, Ruby Roy Dholakia, Norbert Mundort (2002) - Global E-commerce and Online Marketing: Watching the Evaluation- Quorum Books.
3. Sarika Gupta, Gaurav Gupta –Second Edition – E-Commerce-Khanna book publishing Co. (P)Ltd.
4. Ronald D. Michmao, Alan J Greco (1995)- Retailing Triumphs and Blunders: victims of competition in the New Age of Marketing Management – Quorum Books.
5. Janice Reynolds –The Complete E-Commerce Book: Design, Build & Maintain a Successful Web-based Business-2 nd Edition- CRC Press.
Websites:
1. https://researchonline.jcu.edu.au
2. https://en.m.wikipedia.org
3. https://www.shopify.in
4. https://www.tandfonline.com