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A Study on Customer Satisfaction Towards Himalaya Products in Tiruchirappalli

Issue Abstract

Abstract 

The study of customer’s satisfaction about Himalaya products. To study about the customer level of satisfaction towards Himalaya products, to measure the level of awareness among customer towards the Himalaya products, to study the reason for selecting the particular brand of a Himalaya products, to ascertain the factors that influence customer on choosing the Himalaya products. A descriptive research design was adopted for this research. This study used convenient sampling technique to draw a sample size of 100 respondents. The data is collected using designed questionnaire technologically advanced. A set of descriptive statistics including pie charts and frequency table were used to present the results of the study.
Keywords: Customer satisfaction, Analysis, fast moving consumer goods


Author Information
Dr.M. Hajeera Begam
Issue No
2
Volume No
5
Issue Publish Date
05 Feb 2025
Issue Pages
359-366

Issue References

References 
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