Abstract
This study explores customer satisfaction in relation to disc jockey (DJ) services, a vital component of the entertainment industry. Customer satisfaction is a key determinant of the success and reputation of DJs, as it influences repeat business and positive word-of-mouth referrals. The research examines various factors contributing to customer satisfaction, including music selection, interaction with the audience, punctuality, equipment quality, and professionalism. Through a combination of surveys and interviews with event attendees and clients, the study identifies key areas where DJs excel and areas needing improvement. The findings offer insights into the expectations and preferences of customers, providing DJs with actionable strategies to enhance their service quality. This paper aims to contribute to the broader understanding of customer satisfaction in the entertainment sector, offering a framework for DJs to align their services with customer expectations, thereby fostering long-term customer loyalty and business growth.
Keywords: DJ, satisfaction, entertainment, expectations
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