Abstract
The purpose of this study is to investigate consumer satisfaction towards Flipkart online e-tailer in Tiruchirappalli city. The study aimed to identify the factors influencing consumer satisfaction and to determine the level of satisfaction among consumers. A survey was conducted among 200 consumers in Tiruchirappalli city, and the data was analysed using descriptive statistics and factor analysis. The results showed that consumers were generally satisfied with Flipkart's services, with factors such as product quality, price, and delivery time being the most important.
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