Abstract
"A Study on Consumer Satisfaction Towards Flipkart Company in Trichy City" focuses on understanding how satisfied customers are with Flipkart, one of India's leading e-commerce platforms. It examines various factors that influence consumer satisfaction, including product variety, delivery efficiency, and customer service. The research aims to gather both quantitative and qualitative data through surveys and personal interactions to assess user experiences and identify areas for improvement. The objectives of the study include understanding customer preferences regarding products, evaluating perceptions of the Flipkart app, and identifying factors that affect purchasing decisions. It also seeks to enhance awareness of Flipkart among potential users and understand pricing perceptions. By addressing these objectives, the study aims to provide actionable insights for Flipkart to improve its services and strengthen customer loyalty. The research methodology involves a descriptive, cross-sectional design with a sample of 75 Flipkart users in Trichy. Data will be collected using structured questionnaires, focusing on key variables such as product quality and customer support. The findings are expected to reveal strengths and weaknesses in Flipkart's operations, ultimately offering recommendations for enhancing overall consumer satisfaction.This study is significant as it contributes to a deeper understanding of consumer behaviour in the e-commerce sector and provides valuable feedback for Flipkart to refine its strategies and improve its market position.
Keywords: - Flipkart, Consumer Satisfaction, E-commerce, Online Shopping, Trichy.
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