Abstract
Generation Z is define as the groups of people who were born after 1990 who are regarded as being very familiar with the internet. The shift towards online food ordering has transformed the food industry, offering convenience and ease to customers. Zomatoand Swiggy, two prominent players in this domain, have revolutionized how people access and enjoy their meals.Zomato an Indian multinational restaurant aggregator and food delivery company was founded by DeepinderGoyal and PankajChaddah in 2008. Zomato provides information and user-reviews of restaurants as well as food delivery options in more than 1,000 Indian cities. Swiggy is an Indianonline food ordering and delivery company founded in 2014 and it’s headquartered in Bangalore and operates in more than 580 Indian cities. There are two prominent players dominate consumer behaviour in the context of online food ordering, focusing on Gen-Z in Mayiladuthurai town. Through a descriptive research design and chi-square analysis, it explores the impact of factors like pricing,discounts,and promotional offers on ordering decisions. The findings reveal a significant association between age and preferences.
Keywords; Generation Z, Consumer’s preference, online delivery platform,Zomato,Swiggy
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