Abstarct
The study aims to investigate the impact of best SCM practices on operational streamlining and overall improvement of supply chain performance. Accordingly, the study uses four core variables - innovativeness, visibility, internal SCM practice, and CRM practice to measure their singular effects as well as their combined effects on supply chain efficiency and effectiveness.A review of the literature will be conducted to synthesize all the existing knowledge available on these variables and establish a theoretical framework for the study. It is a quantitative study that uses data gathered from 160 professionals working in different industries related to supply chain management, thus providing insights into the applicability of advanced SCM practices in various sectors. This study explores how these new approaches in SCM enhance operational performance and competitive advantage, as well as brings to light the role of visibility in decision-making and risk management. The impact of internal SCM practices on cross-functional integration and efficiency in operations is further probed. The influence of CRM practices on customer satisfaction and responsiveness of the supply chain is explored as well. Findings from this research add value to both theory and practice in the use of advanced SCM practices. The findings have immense value to practicing supply chain professionals who are interested in streamlining their activities for improved overall performance. The study has also identified avenues for future exploration on the interaction of variables with their long-term effects on sustainability and resilience of supply chains.
References
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