Abstract
Packaging plays an important role in consumer purchase behaviour of food products. The main aim of the study was to examine the packaging function and its effects on consumer behaviours towards food products. In this study packaging functions likeProduct protection, Product Containment, Product Attractiveness, Product Identification and Product Convenience are analyzed and examined. Questionnaire were used to collect data from 384 respondent.The findings and conclusions of this study indicate that there is significant difference between age of the respondents and its effects of packaging function on consumer behaviour towards food products.
Keywords: Consumer behaviour, Packaging function, Product Protection, Identification, Attractiveness.
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