Abstract
This research paper explores the customer experience related to the usage of UBER cab services, focusing on understanding user satisfaction, convenience comfort levels. The study aims to examine how UBER fulfills the transportation needs of its customers and whether it meets their expectations for reliability, afford ability and quality of services. By analyzing customer feedback, the paper evaluates key factors influencing user experiences such as ease of booking, ride affordability, driver behavior, safety and overall satisfaction. Additionally it identifies challenges faced by customers such as pricing fluctuations and service inconsistencies the findings provide valuable insights in to customer perception of UBER’s services, highlighting the area of strength and potential improvement. The data was collected by issuing questionnaires among 50 respondents using simple random sampling method.
Keywords: UBER customer experience, Convenience, Comfort, ride-sharing, affordability, satisfaction, transportation services
References
1. Rajesh, R. (2021). Study of Customer Experience and Uses of Uber Cab Services in Mumbai. International Journal of Application or Innovation in Engineering & Management, 10(6), 050-061.
2. Reddy, M. T. V., Sai, M. S. M. G., Vardan, M. R. H., &Yaswanth, M. R. (2022). BIG DATA ANALYTICS IN UBER.