Abstract
The Indian banking industry is one of the largest in the world. There has been a great surge in efficient customer service. The banking system occupies an important place in a nation's Economy. Banking Institutions are indispensable in modern society. The Karur Vysya Bank plays a pivotal role in the economic development of a country and forms the core of the Money Market in an advanced country. Money lending has a long history in our
society. In the early days, it was organized on an individual or family basis. There are several types of banks in India. At the apex is the Reserve Bank of India. It has powers to regulate the entire system, print currency, extend loans to the Government, and formulate credit policy. Liberalization, privatization, and globalization have ushered customer relationship management in banks. The process of globalization and our move towards global standards changed the perception of customer service, and the banking endeavor to serve the customer better, resulting in innovative banking services and products. Banks are looking for more and more interaction with customers to build customer relationship banking. The present paper focuses on the impact of Karur Vysya Bank providing
customer services.
Keywords: Karur Vysya Bank Performance and Quality Services, Customer Services
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