Abstract
The Indian Fast-Moving Consumer Goods (FMCG) sector, a crucial component of the economy, has undergone a significant transformation due to the advent of digital technologies. This research explores the far-reaching implications of digital transformation in India’s FMCG industry, examining key areas such as e-commerce, supply chain optimization, consumer engagement, and operational efficiency. The study further investigates the emerging trends such as the rise of Direct-to-Consumer (D2C) models, the integration of Artificial Intelligence (AI) and Internet of Things (IoT) in supply chain management, and the growing reliance on personalized marketing strategies. Additionally, the paper identifies challenges related to infrastructure gaps, data security, and workforce upskilling, offering strategic recommendations for overcoming these obstacles. This research highlights how digital tools can empower FMCG companies to innovate, enhance customer experiences, and achieve sustainable growth in a rapidly evolving market landscape. Through a thorough analysis of industry trends and government initiatives, the study provides insights into how FMCG companies can leverage digital transformation to gain a competitive edge and meet the demands of a diverse and tech-savvy consumer base.
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