Abstract
Online shopping is the activity of buying goods and services directly from seller through internet using web browser or mobile app. It is a form of electronic commerce which made shopping easier and convenient for the customer through the internet E-shop, E- store,internetshop, web store or virtual store propose the physical similarity of buying goods or services at are tailer or shopping epicenter.Online shoppings a vestime and effort as there are no times to wait,aswehave24*7opportunitiestoshop online.This article investigate the elements that impacts customers satisfaction decision and examine how these factors customers satisfactions using descriptive research design. The study also exam in ehow online customers satisfactions is by the perceived benefits of online shopping including convenience, pricing and wider selection.
Keywords: Customer behavior, Customer satisfaction, Online shopping.
REFERENCES
P.Sugunalakshmi,R.Gowri(2018).Thisstudyinvestigates customersatisfactionlevelstowardsonline shopping in Trichy city, focusing on various influencing factors.
https://www.semanticscholar.org/paper/A-STUDY-ON-CUSTOMER SATISFACTION-TOWARDS-
ONLINE-IN-Sugunalakshmi-Gowri/95f42
bd2bfbac212268600ebecc89e80e248dca7
Jeyalakshmi M G (2018). This paper explores customer satisfaction with internet shopping in Trichy, focusing on factors influencing online purchasing decisions.
https://www.researchgate.net/publication/369181167_CUSTOMER_SATISF ACTION_TOWARDS_INTERNET_SHOPPING_IN_TRICHY
Dr. S. Sivasankari, S. Sangeetha (2019). This paper examines factors influencing online purchase intentions among consumers in Tiruchirappalli city.
https://www.jetir.org/papers/JETIR1907B34.pdf
Dr. S. Sivasankari, S. Sangeetha (2019). This paper examines factors influencing online purchase intentions among consumers in Tiruchirappalli city.
https://www.jetir.org/papers/JETIR1907B34.pdf
Dr. M. Ravichandran, S. Ravisankar (2021). This study examines the satisfaction levels of customers purchasing non-durable products online in Tiruchirappalli. It analyzes factors such as customer preferences, loyalty, and purchase behavior.
https://ijrpr.com/uploads/V2ISSUE12/IJRPR2217.pdf
Dr. S. Sivasankari, S. Sangeetha (2022). This research identifies factors such as offers, best prices,good products, and ease of shopping as major influencers of customer satisfaction in Tiruchirappalli district.
[https://www.ijsr.net/archive/v11i12/SR221218202118.pdf](https://www.ijsr. net/archive/v11i12/SR221218202118.pdf
Dr. S. Sivasankari, S. Sangeetha. This paper applies the modified SERVQUAL model to describe how customers perceive online shopping quality in Tiruchirappalli district.
https://iaeme.com/MasterAdmin/Journal_uploads/IJM/VOLUME_11_ISS UE_2/IJM_11_02_005.pdf Dr. S. Sivasankari, S. Sangeetha. This research explores customer attitudes towards online purchasing and factors influencing their satisfaction.
https://www.shanlaxjournals.in/journals/index.php/commerce/article/down load/7352/6618/ S. Ganapathi. This study identifies customer satisfaction levels towards electronic shopping in Tiruchirappalli district, based on a sample of 200 respondents.
https://journals.foundationspeak.com/index.php/ijmss/article/view/520
Vijayakumar K. &Padmanaban R. (Dec, 2022)., UGC Care ListedJournal: Research and Reflections on Education : A Study on Factors affecting the Consumer Intention towards Online Food Delivery Services :: Vol 20 No. 4A :: ISSN 0974-648X (P)
VijayakumarK. &Sumaiya Sherin(Dec,2022).,UGCCare ListedJournal: Researchand Reflections on Education : A Study on Investor’s perception and Awareness towards Impact Investing with special referenceto Investors in thestateof Tamil Nadu :: Vol 20 No. 4A :: ISSN 0974-648X (P)
VijayakumarK.&ShafiC.K.(Dec,2022).,UGCCareListedJournal:ResearchandR eflectionson Education: A Study on FinancialPerformance of MaharashtraState ElectricityDistributionCompany Ltd. :: Vol 20 No. 4A :: ISSN 0974-648X (P)
Vijayakumar K. & Aswathy Sadasivan (June 2023)., UGC Care Listed Journal : The Third Concept:An International Journal of Ideas : The Mediating Role of Information Trust on Usage: A Study on PurchaseDecisionby SociallyPresent Consumer :: Vol-37No-436 : ISSN 0970-7247
Vijayakumar K. & Aswathy Sadasivan (Nov, 2023)., UGC Care Listed Journal : The Third Concept: An International Journal of Ideas : Social Presence Matters: Effect of Social Media Usage and social Media Interaction on Purchase Decision : Vol-37No-440 : ISSN 0970-7247
Vijayakumar K. & Sumaiya Sherin(Nov, 2023)., UGC Care Listed Journal : The Third Concept: An International Journal of Ideas : Future Prosperous of E-Vehicle Manufacturers in the Indian Automotive Sector:An Impact InvestingAvenue : Vol-37No-441 : ISSN 0970-7247
AswathySadasivan&VijayakumarK.SocialPresenceInfluenceontheConsumers Attitudetowards OnlineShopping. Vijayakumar K. & Nijanthan R. (2019). A Study on Consumers Buying Behaviour towards FMCG Products with reference to Karur District. International Journal of research and analytical reviews(IJRAR) Volume, 6, 265-270.
Vijayakumar.K.&Rajesh.,AStudyOnCustomer’sInsightTowardsCrossSellingPr acticesOfIcici Bank In Thrissur District, Kerala.
VijayakumarK. n. Sabrin.,A studyon Patients’Perceptionon ServiceQualityof PrivateHospitalsin TiruchirappalliDistrict
VijayakumarK.&AswathySadasivan.SocialPresenceInfluenceonPurchaseBeha viour–A