Abstract
When there is customer satisfaction, customers are happy with their purchase or service after from a business or service offered, and are willing to buy the product or service again. Customer satisfaction is when people buys a product or service from a particular organization repeatedly and are happy with their purchase. The product or service meets their needs and desires. This research paper looks into the customer satisfaction towards KTM bikes and focusing on the models like RC Series and Duke Series. It tries to examine significant factors such as how the bikes delivered, about their performance, controlling brakes, and gear shifting. The study also considers common issue faced by customers, like engine overheating, low fuel efficiency, the radiator fan running too often, and difficulties in controlling bikes. To analyze the data, we used percentage analysis, chi-square tests. These findings help both KTM manufactures, showroom distributors and potential buyers understand what customers like and where improvements can be made for further success in the market.
Keywords: customer satisfaction, KTM Bikes, RC Series and Duke Series, delivery and performance
References
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