Abstract
The online food delivery industry has emerged as a new channel of food delivery and marketing in order to capture a bigger share and sale in the food industry. This new type of business delivery has become very popular, especially among young, busy and working people. In addition, this business has become more competitive due to the increasingly new business entries and users’ expectation resulted from the anxiety of online food ordering and time convenience, but not at the expense of providing quality products and services. Therefore, it is very crucial that online service providers understand the nature and requirements as well as the pertinent aspects of the online service industry that are considered important to the customers in this emerging market. This study tries to explore and gauge information to guide the online service providers regarding the requirements and attributes of this new service delivery system.
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