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A Study on Customer Satisfaction towards Samsung Smart Watch Users in Tiruchirapalli City

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Issue Abstract

Abstract 

This study aims to analyze customer satisfaction towards Samsung smartwatches among users in the southern part of Tiruchirappalli city. As the smartwatch market has witnessed significant growth in recent years, understanding consumer preferences, expectations, and satisfaction levels is essential for brands to enhance customer loyalty and improve product offerings,The research focuses on factors such as product quality, design, usability, pricing, customer service, and brand perception that influence consumer satisfaction. A survey-based approach will be used to collect data from Samsung smartwatch users, and the findings are expected to offer insights into customer experiences, identifying both strengths and areas for improvement. This study will contribute valuable information for Samsung to refine its marketing strategies and product development in the region. 

Keywords: smart watch, Tiruchirappalli, Consumer preferences, Brand perception.

Author Information
Dr.M.Marimuthu Head & Assistant Professor: K. Kishor Student, Master of Commerce PG& Research Department of Commerce Jamal Mohamed College (Autonomous), Affiliated to Bharathidasan University Tiruchirappalli, Tamil Nadu, India
Issue No
2
Volume No
5
Issue Publish Date
05 Feb 2025
Issue Pages
742-748

Issue References

REFERENCES 

  1. https://www.britannica.com/technology/smartwatch 

  2. https://www.techtarget.com/iotagenda/definition/smartwatch 

  3. Hongting Li,Bingfei Xu,Zaoyi Sun, Rui Yan,Yingchao Wu,Haimo Zhang,Keyuan Zhou & Liang Xu (2024)“ The role of comfort, personality, and intention in smartwatch usage during sleep ” Humanities and Social Sciences Communications volume 11, Article number: 705. 

  4. https://www.nature.com/articles/s41599-024-03214-y 

  5. B Subha, Jaspreet Kaur(2023) " Customer Buying Intention Towards Smart Watches In Urban Bangalore"Artificial Intelligence and Transforming Digital Marketing,87-94 

  6. https://link.springer.com/chapter/10.1007/978-3-031-35828-9_9 

  7. Adele Mailangkay (2023) “Determinants of User Satisfaction on Interest of Smartwatch Usage After Covid-19”International Conference on Information Management and Technology (ICIMTech), Malang, Indonesia, 2023, pp. 517 522. 

  8. https://ieeexplore.ieee.org/abstract/document/10277879/ 

  9. kathrinfigal, Christiane Lehrer,julehelder(2023)“App-Device Fit Matters: Understanding User Perceptions of Apps on Smartwatches and Smartphones”SMR - Journal of Service Management Research,Volume 7 ,Issue 2. 

  10. https://www.nomos-elibrary.de/10.5771/2511-8676-2023-2-82.pdf

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