Abstract
This research examines the pivotal role of content marketing in building startup brands, focusing on insights from business leaders in Tamil Nadu. Employing a mixed-methods approach, the study gathered primary data from 46 respondents across diverse industries, including entrepreneurs, business owners, marketing agency heads, and senior employees. Key findings highlight the widespread adoption of content marketing (80.4%), with platforms like Instagram and YouTube being the most preferred for brand engagement. Videos and images emerged as the most frequently used content types, while challenges such as budget constraints, creating quality content, and measuring ROI were commonly reported. Satisfaction levels varied across industries, with the Technology and Healthcare sectors exhibiting the highest levels of contentment.This study underscores the strategic significance of content marketing while providing actionable recommendations to optimize its implementation. It contributes valuable insights for startups, policymakers, and marketers aiming to enhance brand visibility and engagement in a competitive digital landscape.
Keywords: Content Marketing, Startup Branding, Digital Marketing Strategies, Tamil Nadu, etc.
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